- Sustainability -


With the increasing awareness of sustaining the eco-system amongst consumer and the trade, hand woven textile products are regaining their relevance in the global market. The richness and diversity of textile traditions provide sustainable solutions for the fashion industry layered with cultural heritage, authenticity and stories of positive social and environmental impact.

Use of natural dyes in India has prevailed for over 5000 years. The process of mordant dyeing, discharge dyeing, resist dyeing and tie dyeing which form a pattern using vegetable dyes are the basic techniques of indigenous dyeing.

Like Organic foods - there is a global appetite for textiles that are created ethically and with provenance that is culturally rich. Artisan traditions are cultural assets that sit at the center of the slow fashion movement and have a critical contribution to make to design innovation moving forward.


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