Inside Jaipur: The Heart of Threads of India
Every piece from Threads of India begins its journey in the vibrant city of Jaipur — where tradition is not just preserved but celebrated in every thread, print, and stitch.
The Soul of Our Brand Lives in Jaipur
Jaipur isn’t just our production hub — it’s our heart. This historic city is a living, breathing canvas of heritage crafts. It's here that our collections take shape, nurtured by the hands of skilled artisans who pass down age-old techniques through generations.
By choosing to keep our entire production rooted in Jaipur, we remain closely connected to the creative process. It allows us to maintain quality at every step, and more importantly, to build lasting relationships with the incredible craftspeople we work with every day.
Block Printing: Art in Every Stamp
One of Jaipur’s most iconic techniques, block printing, is at the core of our aesthetic. Each design is stamped onto fabric using hand-carved wooden blocks — with patterns like florals, vines, and paisleys coming to life through a rhythmic, hands-on process that machines simply can’t replicate.
The slight variations in each print are not flaws, but signatures of authenticity — a reminder that real people, not machines, made your garment.
Hand Embroidery & Finishing: Precision with Heart
Beyond printing, the detailing and embroidery on our garments are carried out by local women artisans — many of whom work from their homes or within our studio units in and around Jaipur. Whether it’s a tassel, a hemline, or a single delicate stitch, each detail is finished with love, care, and cultural pride.
Their craftsmanship not only adds soul to our pieces but also supports their families and communities in meaningful ways.
Our Artisan Community
Since day one, we’ve built Threads of India alongside a growing family of artisans in Jaipur. These relationships are the foundation of everything we do. Many of these artisans have been with us from the beginning, and their stories are sewn into every garment we make.
Threads of India isn’t just our brand — it’s theirs too. Their talent, resilience, and warmth are what make each piece truly special.
