Our Focus
The Pioneer Of Indian Textile Evolution
Our People
At the heart of Threads of India are the skilled artisans who bring our collections to life. We are committed to fair wages and a nurturing environment that allows them to thrive. Our artisans work in natural climates, embracing a slow-living approach that fosters creativity and concentration. Each piece is a testament to their dedication and skill, passed down through generations.
Our Planet
Sustainability is at the core of our values. We use plant-based and pigmented inks, vegetable dyes, and minimize electricity consumption by drying fabrics outdoors. Our production process is designed to be zero-waste, with precise fabric cutting and repurposing of leftover material into items like bucket hats, sarongs, scrunchies, table mats, and tote bags. We also offer sample sales to ensure that nothing goes to waste, honoring the effort of our artisans and respecting the resources of our planet.
Our Culture
With each collection, we invite you on a journey through India. We document our visits to the cities, capturing the beauty of the landscapes, the flavors of the local cuisine, and the sounds of regional languages. We introduce you to the artisans, sharing their stories, their dedication, and the intricate processes behind their craft. This immersive experience offers a unique glimpse into the heart of Indian culture, beyond the fabric itself. We aim to share the stories of these traditional crafts with a global audience, ensuring they are preserved and celebrated for generations to come.
Experience the Craft
Jaipur Collection
Our inaugural collection celebrates the vibrant heritage of Jaipur, Rajasthan. Inspired by the exquisite sanganeri art and block printing, this collection showcases a traditional technique where intricate designs are carved onto wooden blocks and printed with plant-based inks and vegetable dyes. The fabrics are naturally dried, reflecting the eco-friendly practices cherished by our artisans. Each piece tells a story of the city's royal history, cultural richness, and the artisanal techniques passed down through generations.
Zero Waste and Ethical Production
We are committed to ethical production and minimizing our environmental impact. Our limited production runs and small batches ensure that our artisans are never overworked and receive fair wages. The handmade nature of our garments reflects the time and care invested by our artisans and the use of high-quality, sustainable materials. We believe that fashion should be human and personal, a philosophy perfectly captured by Anna Wintour's words: "Creativity means that fashion cannot be a product; it has to be human and it has to be personal."
